BACKGROUND

Since 2016, the Integrated Marketing Communications (IMC) program at The University of West Alabama (UWA) has hosted an annual competition, IMC3, where high school students across Alabama and Mississippi compete in multi-media categories for UWA scholarships. Those categories include Commercial Photography, Graphic Design, Sales Pitch, Sports Reporting, Social Media, and TV Anchoring.

BEHIND THE DESIGN

When designing the IMC3 flyer, I used colors from the existing logo and website to remain consistent and to increase brand recognition among students, teachers, and parents. Because this flyer is largely text-based, I knew the design needed to appeal to the eye. Therefore, I used diagonals to make the information look more attractive and draw your eye down the page, with each set of details broken up into sections for increased functionality and readability. The CTA to “win UWA scholarships” and the link to more information polished off this flyer design.