BACKGROUND

The Chamber of Commerce of West Alabama is a Tuscaloosa County-based pro-business advocacy organization serving more than 65,000 working men and women through more than 1,300 business enterprises, civic organizations, and educational institutions. The mission of the Chamber of Commerce of West Alabama is to provide the leadership, vision, and catalyst for the advancement of economic prosperity, business climate, and quality of life for the entire community.

BEHIND THE DESIGN

In preparation for starting my role at the Chamber as Marketing and Communications Coordinator, I created a multimedia strategy case study to familiarize myself with the Chamber and its marketing and communications efforts and to create a plan for improvements. Throughout the book, I used the Chamber’s existing branding identity for colors and typography.