BACKGROUND

This page is specifically for just-for-fun projects to let my creativity thrive. I often engage in creative projects when I need a break from my current work or to strengthen and grow my design techniques. I hope you enjoy viewing these projects as much as I enjoyed designing them.

BEHIND THE DESIGN

Learning the elements of typography provides a better understanding of picking a suitable font and applying it effectively within design projects. As a graphic design student, I created an infographic on the plethora of typography terms to quickly familiarize myself with the definitions while simultaneously designing a portfolio piece. The sharp, clean lines throughout the infographic convey the formality of the information. At the same time, the unique twist on the popular color combination of red, white, and blue is eye-catching and unexpected. The distinctive color palette captures readers’ attention as the diagonal red lines guide their eyes down the infographic. The combination of sharp lines with striking colors makes this infographic easy to notice and the information within it easy to understand.

BEHIND THE DESIGN

 I created an infographic to guide future marketing decisions toward the consumer group of Hispanic Americans. Knowing population and geographical data, values, and buying power allows for better-targeted investment decisions when engaging demographic groups. Having complete control of the design, I wanted to make it playful and fun to contrast with the unexciting statistical data throughout the infographic. The vibrant and highly saturated color palette, faceless people, playful font, and abundant visual content reflect the playful vibe I was going for in this infographic. I was inspired to choose Hispanic Americans because it was Hispanic Heritage Month when I designed this. This also inspired the end of the infographic, which has four people holding a banner with their values at a parade.