STATE PUBLICATION COVER
To refresh interest in the topic and gain attention among the public, the Alabama Secretary of State’s office hosts an annual cover art competition for upcoming election publications in the state. I submitted a cover art design for the 2022 Election Cycle, and it was selected from hundreds of submissions across the state as the cover for the 2022 Alabama Voter Guide. As the cover art designer, I visited the capitol, where I met the Secretary of State and Director of Elections and received physical copies of the voter guide.
My vision was a stack of mail on a table with a postcard of Alabama on the top. The picture on the postcard is the capitol building in Montgomery. I continued the mail theme for the back cover by placing the required address and websites on a stamped envelope. Because this is an official government publication, I did not want to stray from the standard color scheme of red, white, and blue that election materials typically reflect.
LUCKY BRAND MEDIA PLAN
Famously known for its jeans, Lucky Brand is an apparel company that went bankrupt in the spring of 2020.
For this media plan, I researched Lucky Brand and its previous advertising efforts among the different media channels to determine new approaches to improve its sales.
After an in-depth analysis of Lucky’s primary and secondary target markets, I created, designed, and developed three promotional campaigns using three different media types to capture the attention of Lucky Brand’s target markets perfectly. After completing the research and promotion designs, I combined everything in a 15-page media plan. Take a look!
CARDS FOR THE KIDS
Phi Mu Fraternity’s national philanthropy is Children’s Miracle Network (CMN) Hospitals. A local chapter’s philanthropy chairman wanted cards that its members could color to send to kids at CMN Hospitals.
Before designing these “get well soon” cards, I researched and found that children’s hospitals recommend encouraging words on the cards. Furthermore, hospitals discourage the use of phrases like “get well soon” and “feel better” that reference to illnesses since some of the patients suffer from medical conditions that are chronic, life-long, progressive, or terminal.
To ensure that there would be no complications with these cards, I chose a message from an online list of pre-approved phrases. When designing the cards, I added a 1/8-inch border to make a cleaner and more professional look. I made sure to feature the sorority on the back of the card, but I also added a place for members to sign their names to make the cards even more personal to the kids who receive them.
SORORITY HOLIDAY CARD
My university’s Phi Mu chapter wanted a Christmas card to send their alumnae and surrounding community. The only requirement I had to follow as I designed the card was to keep costs low, so I used a generous amount of white space to create a minimalist and elegant design that would print with little ink usage.
I used pops of pink throughout the design to match Phi Mu’s official colors of rose and white and chose a muted maroon to add a touch of holiday color.
To avoid using the typical greeting of “Merry Christmas,” I used “Happy Holidays” instead because Phi Mu is a sorority that welcomes women of any or no religious belief, so the card needed to be inclusive towards everyone.
Lastly, I made sure to include Phi Mu’s official symbol, which is a quatrefoil.
MIMOSA RIDGE BROCHURE
When designing a tri-fold brochure for a wedding venue, I used black, white, and dark red to match the venue’s current website. The use of the same colors across multiple platforms instantly creates a stronger brand identity for any business.
I created an updated brochure because the former one for this venue was nearly ten years old; it was outdated in information and design.
In the new brochure, I updated the information and pictures and added social media, website, and address information to provide various methods of contacting the venue and conducting further research on its services. I used a serif typeface throughout the newly designed brochure that is elegant yet simple enough to stay true to the rustic charm of this venue perched above the white bluffs of the Tombigbee River in rural Sumter County, Alabama.
Located in Belmont, Alabama overlooking the Tombigbee River, the cabins at Mimosa Ridge are approximately thirty minutes from the nearest convenience store.
The owner wanted to ensure that guests were informed of the items they could purchase without traveling away from the venue, so he asked me to design two different fridge magnets for every cabin.
I kept the layout of both magnets the same but changed the colors to reflect the advertised item. I kept a cool color palette for the ice magnet, and for the firewood magnet, I used warm colors.
I knew these designs would be placed side-by-side on each fridge, so the use of the same layout creates a cohesive look, with the blues and oranges providing the perfect complementary contrast.
ARTS 'N AUTISM BROCHURE
Arts n’ Autism is a non-profit organization in Tuscaloosa, Alabama that provides early intervention, after-school, and summer camp programs designed to meet the special needs of children diagnosed with Autism Spectrum disorder (ASD). Arts n’ Autism uses an informational brochure to promote their summer camp programs, and because these camps’ activities change from year to year, they always produce a new brochure each Spring.
I had the privilege of designing the 2022 Art ‘n Autism Summer Camps tri-fold brochure. I used three main colors to represent the three camps they offered for 2022. The front of the brochure includes all three colors, camps, and three photos to provide a quick look at what this brochure is about. As the brochure opens, you will find registration information such as when registration starts and how to register. For the three inside panels, I designated one panel for each camp, which is easily noticeable and clear with the use of a different color on each panel. Lastly, fundraising details and contact information can be found on the very back.
Learning the elements of typography provides a better understanding of how to pick a suitable font and apply it effectively within design projects.
As a graphic design student, I created an infographic on the plethora of typography terms to quickly familiarize myself with the definitions while simultaneously designing a portfolio piece.
The sharp, clean lines throughout the infographic convey the formality of the information. At the same time, the unique twist on the popular color combination of red, white, and blue is eye-catching and unexpected.
The distinctive color palette captures readers’ attention as the diagonal red lines guide their eyes down the infographic.
The combination of sharp lines with striking colors makes this infographic easy to notice and the information within it easy to understand.
To view the entire infographic, click below!
HISPANIC AMERICANS INFOGRAPHIC
As part of a project with Hispanic Americans as the target market, I created an infographic to guide future marketing decisions towards this consumer group.
Knowing information such as population and geographical data, values, and buying power allows for better-targeted investment decisions when engaging demographic groups.
Having complete control of the design, I knew I wanted to make it playful and fun to contrast with the unexciting, statistical data throughout the infographic.
The vibrant and highly saturated color palette, along with faceless people, a playful font, and an abundance of visual content reflect the playful vibe I was going for in this infographic.
Click below to view the entire infographic!
A woman wakes up to find her family gone and her doors and windows boarded up with no way to escape.
After a mass bombing, a soldier is separated from his team and must survive in foreign lands by becoming an ally of the enemy.
Diagnosed with cancer during his senior year of high school, Collin is desperate to finish his last season on the soccer team and help his team make it to the state championship tournament.
THE BRASS MONKEY MENU
When redesigning the menu for a local restaurant and bar, I incorporated western elements such as the eroded title font since this venue was previously known as “The Brass Monkey Saloon.” I also added a distressed texture over the entire menu to mirror the rustic, weathered charm of the building that it calls home.
The Brass Monkey’s logo is an image of three monkeys, so I kept the color palette of the menu in correlation with the black and white image.
I designed the menu with ease-of-access in mind, so it is formatted as a horizontal front-and-back menu.
BRIDAL SHOWER INVITATIONS
When designing the invitations for a bridal shower hosted by my church, I used pink florals and greenery as the main design element.
Upon completion of the design, I decided to make a second invitation with the same relative layout with ivory florals and greenery. I used a neutral color palette in the second design because I knew it would be a better fit for this soon-to-be bride.
This invitation project was one of the first designs I ever made, and it taught me the importance of understanding a clients’ preferred styles. Since designing these invitations, one of my main priorities as a designer has been to learn and utilize the unique styles of each client to satisfy their vision.
UNIVERSITY COVID-19 POSTERS
When the COVID-19 pandemic emerged and altered everyone’s day-to-day activities, my university needed posters to explain the COVID-19 regulations set by the CDC.
I created two posters. In one poster, I came up with “the three w’s” to quickly inform students of the actions required of them by the university (the “wipe” action inspired by the “wipe of the tiger” container placed in each classroom on campus). The second poster is more simple and focuses on proper social distancing guidelines when using an elevator.
I used the university’s graphic standards for font, color, and logo choices in both posters.